LW Bogdanka changes approach to sponsorship activities
The difficult market environment, the pressures under which the mining industry operates, the need to optimize costs and focus on the Company's core business resulted in the need to revise the existing marketing expenditures at LW Bogdanka. Following an in-depth analysis, the Management Board has decided to withdraw from some sponsorship projects.
For many years of its activity, Bogdanka has made itself known as a recognized and valued patron of culture and sports in the region, supporting many socio-cultural initiatives in the Lubelskie Voivodeship. In view of the rapidly changing business environment, the Company is optimizing its costs by, among other things, reducing the number of marketing projects.
We understand that our decision affects local communities and organizations that have benefited from our support. Our action is aimed at better aligning the sponsorship activities with the Company's long-term business objective, in line with financial and operational priorities. We feel that most of the projects have met our goals, which have been set jointly with the Partners.
-said Marcin Kujawiak, head of the Communication and Promotion Department at Lubelski Węgiel Bogdanka S.A.
The Management Board of LW Bogdanka also declares that in the future it will be possible to carry out individual sponsorship projects that respond to the needs of the local community.
Bogdanka is associated with the Górnik Łęczna football club and has worked with it since its inception. The company does not plan to abandon its support of the club, and the terms of future cooperation will be mutually agreed upon by both parties.
The company believes that the most important goal for it is to ensure the continuity of the company's operations, protect jobs, contribute to local budgets and influence the economy of the entire region.
Lubelski Węgiel Bogdanka S.A. is a leading hard coal producer in Poland that stands apart from its peers in terms of its modern and efficient mining. It is one of the largest Polish hard coal mines. Lubelski Węgiel Bogdanka S.A. chiefly conducts mining operations in terms of hard coal extraction, enrichment and sales. It supplies this raw material mainly to industrial offtakers. Supply contracts are long-term, and the product is sold to the commercial power sector and the industrial power sector.
The company has been listed on the Warsaw Stock Exchange since June of 2009. In August 2022, Lubelski Węgiel Bogdanka S.A. returned to listing on the WIG-ESG Index.
Since October of 2015 Bogdanka has been a member of the Enea Group, the second largest player on Poland’s electrical power market in terms of the generation of electricity, which manages the entire value chain on the electricity market ranging from fuel to the generation of electricity, distribution, sales (supply) and customer service.